Samsung Electronics Co., Ltd. has announced the rollout of its 2025 Bespoke AI Home Appliances, which includes screen-enabled refrigerators, with enhanced SmartThings app connectivity and AI capabilities, as well as the Bespoke AI Jet Ultra, the world’s most powerful cordless stick vacuum cleaner, with up to 400W of suction power.
The Bespoke AI range creates an “AI Home” ecosystem of intelligent appliances that learn from your routines and preference, Samsung is making every day simpler and more seamless for Australians.
The 2025 Bespoke AI Home Appliance Line up
Introducing Bespoke AI Jet Ultra – The World’s Most Powerful Cordless Stick Vacuum Cleaner with up to 400W of suction power
As part of the new Bespoke AI range, The Bespoke AI Jet Ultra boasts an impressive suction power of up to 400W to tackle tough cleaning tasks so Australians can spend less time cleaning, and more time on the things they love. The HexaJet Motor is the key component that helps generate this high suction power. Its unique Hexagon stator structure with a second-stage diffuser and an impeller with the reduced thickness improve airflow and increase motor efficiency, thus enabling up to 400W of suction power. Plus, the motor allows the vacuum cleaner to run for up to 100 minutes on one battery when using Min mode.
Intelligent Cleaning Support through AI Cleaning Mode 2.0
The Bespoke AI Jet Ultra also introduces the upgraded AI Cleaning Mode 2.0. By sensing the brush load and vacuuming air pressure, this mode can classify a total of six different cleaning environments and automatically adjust the suction power and brush speed for optimal cleaning performance. When using the Active Dual Brush, the soft roller helps pick up large dust particles on the floor7 while the nylon and rubber bristles help improve performance of carpets. The vacuum cleaner senses corners with the Slim LED Brush+, and by adjusting the suction power and brush speed for the different cleaning environments, it uses power efficiently.
HEPA Filtration System
Complementing this powerful and intelligent experience, Samsung has a filtration system to ensure dust particles are captured when air is expelled from the vacuum cleaner. The Bespoke AI Jet Ultra features a Multi-layered Filtration system that effectively traps fine dust. When air comes in, internal compartments like the cyclone and a metal mesh grille filter catch dust particles in succession. As a result, it achieves a filtration efficiency of up to 99.999%.
Another distinctive benefit is that Samsung has implemented HEPA filtration into its Multi-layered Filtration system. With this system, the Bespoke AI Jet Ultra captures dust particles as small as 0.3µm, allowing less dust to escape into the air.
The Next Generation of Refrigeration
Samsung’s new 615L AI Home Side-by-Side Refrigerator offers multiple screen options, including a 9-inch AI Home screen that helps manage smart devices in one place, access apps and get personalised information tailored to individual preferences. Featuring an Auto Open Door for effortless access, it is designed for convenience and better organisation. It also provides easy hands-free control by just using your voice to control settings, select functions or ask questions through Bixby.
The refrigerator also includes access to SmartThings Energy, which can help monitor your energy consumption in real-time.
A Smarter Way to Manage Food, Home, Family Communication, and Entertainment
Samsung’s latest refrigerators include the 809L Bespoke AI Family HubTM + French Door Refrigerator with a 32-inch screen designed to enhance four key aspects of daily life: Food, Home, Family Communication, and Entertainment. Using an internal camera, the AI Vision Inside feature can recognise up to 33 different food items, including both fresh and processed foods, being put in or taken out to help with smarter food management and personalised meal recommendations.
Beyond food management, Samsung’s AI-powered screens transform the refrigerator into a smart home hub, providing seamless control over connected appliances. With Map View, users can monitor and manage Samsung appliances and third-party smart devices, such as smart lights and plugs. SmartThings Energy helps track and optimise energy usage, while Bixby voice assistant delivers personalised assistance by recognising individual family members’ voices.
The Daily Board feature enhances family communication by displaying real-time updates, schedules, and daily energy reports. Families can also access a shared gallery for storing memories and a digital calendar for easier planning. For entertainment, users can enjoy Spotify integration, SmartView Mirroring for screen sharing from smartphones or Samsung TVs, and a dedicated photo gallery to add a personal touch to the kitchen.
Samsung Home Appliances Bring Easy to Use, Care to Consumers
In 2025, Samsung continues its commitment to bringing further innovation to Australian homes through its “AI Home” vision and its pledge to integrating AI across the connected experience to cater to diverse lifestyles — through the core benefits of Easy to Use and Care.
Thanks to the adoption of the AI Home display, users will find it easier than ever to engage with the full functionality of their Bespoke AI appliances. The smart screen is now an even better central control hub, even connecting compatible third party devices through SmartThings without the need for a separate hub device. Users can also utilise features like the refrigerators’ Daily Board to receive personalised information and better manage their day — or use Map View to effortlessly monitor and control other connected devices.
The upgraded Bixby allows for easier control of appliances through voice commands and enhances usability through new features like Voice ID. It personalises services by recognising the user’s voice, automatically switching to the Samsung account of the speaker and showing their calendar on the screen. And if that person also uses the low vision option on their Galaxy smartphone, it will be automatically synced to the screen for a better viewing experience.
New SmartThings services have also been introduced including Family Care, which sends an alert to other family members if a user’s movement is not detected at the set time — or if there is no activity for a certain amount of time after the last activity. It is also possible to use the robot vacuum cleaner to look for signs of an emergency, with all of this functionality being tightly secured by Samsung Knox.
Continued Efforts to Deliver Reliable Experiences
To complete its “AI Home” vision for 2025, Samsung is committed to delivering truly smart and secure home experiences for Australian households. To do so, Samsung will apply enhanced Knox security to devices across the line up so that users will be able to enjoy their AI Home experience with peace of mind. This year in particular, Trust Chain, which is part of Knox Matrix, is applied to all Wi-Fi enabled appliances launching in 2025. Users can continuously monitor products’ security status in real time through the dashboard.
Knox Vault is also applied to home appliances for the first time, storing user information, such as passwords and authentication information, in a separate hardware chip.
Samsung aims to create safer and more reliable smart home experiences that users can enjoy with comfort and peace of mind.
With the launch of the 2025 Bespoke AI range, Samsung continues to push the boundaries of AI-driven innovation, smart home connectivity, and energy efficiency. From intelligent food management and seamless home control to powerful, adaptive cleaning solutions, the latest line up is designed to simplify everyday life while delivering a more personalised and connected experience. As AI becomes an integral part of the modern home, Samsung remains committed to developing intuitive, high-performance appliances that enhance convenience, efficiency, and overall home living for Australian households.
The 2025 Samsung Bespoke AI Home Appliances, including Bespoke AI Jet Ultra will be available on Samsung.com and across major retailers from 31 March.
