ADMARES has announced the establishment of its Australian subsidiary, Admares Australia Pty Ltd, with headquarters in Brisbane, as the company prepares to deploy its Smart Factory housing-manufacturing technology to help address Australia’s housing shortage. Damian White, formerly Group CFO and a key figure in developing the Smart Factory model, has been appointed CEO of the new Australian entity.
The expansion marks a significant move in ADMARES’ strategy to introduce large-scale, automated production of high-quality homes, reducing reliance on skilled construction labour and increasing the speed and consistency of delivery. The company is assessing opportunities to build multiple Smart Factories nationwide, with the first expected to be located in Queensland.
ADMARES’ Smart Factories are designed to use automated and robotic production lines to produce homes at scale. Each factory spans nearly 310,000 square metres and includes 141 robots operating across 26 production lines. According to the company, the facilities can manufacture one completed home approximately every 22.5 minutes. Siemens digital twin technology and industrial AI will be used to optimise production planning and execution.
Group CEO and founder Mikael Hedberg said industrialised construction is essential to meeting Australia’s housing needs. “Technology is the only way to meaningfully address the global housing shortage. Our Smart Factories will produce homes at scale, with the highest quality and lowest cost, finally beginning to reduce the housing deficit,” he said.
The Smart Factory concept was developed in partnership with Porsche Consulting, MHP – A Porsche Company, EDAG Group and Siemens. Tasks traditionally requiring skilled trades—including welding, tiling, carpentry and cutting—will be automated, with the remaining assembly stages handled by workers trained to operate production stations.
Each factory is expected to employ around 3,000 assembly-line workers across three shifts, supported by approximately 220 professional and technical staff. ADMARES says one Smart Factory can match the annual output of around 50,000 skilled construction workers while requiring 95 per cent less labour than conventional construction methods.
Porsche Consulting associate partner Matthias Moehrke said the industrialised, digitised construction approach aligns with the firm’s long-term view of the sector’s future. MHP partner Maximilian Sander added that the company will support ADMARES in building the digital ecosystem for Australian operations.
EDAG Group, which designed the production and logistics equipment for the Smart Factory, will lead installation and ramp-up. Board member Dirk Keller said the company will contribute expertise in equipment design, logistics, integration and commissioning to help deliver the Australian facility.
ADMARES’ entry into the Australian market comes amid increasing national focus on housing supply, productivity and new construction methods, with governments and industry exploring advanced manufacturing approaches to help close the housing gap.
