Emerson to Integrate Afag Services Into its Automation Portfolio.

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Technology and software company Emerson will integrate Afag’s feeding and handling solutions into its automation portfolio. Starting October 15, 2024, all content on Afag.com, including product documentation, data, and certificates, will be migrated to Emerson.com under the AVENTICS brand. The migration will streamline Emerson’s comprehensive automation offerings, making it easier for original equipment manufacturers (OEMs) to access the solutions they need in a single location.

The AVENTICS brand is recognised worldwide for its innovation and proven performance. By bringing Afag’s feeding and handling products under the AVENTICS umbrella, OEMs will benefit from single-source access to a broader range of machine automation experts, as well as pneumatic and electric solutions that optimise the performance of new equipment designs.

In the months following the migration, Emerson will gradually rebrand Afag’s products under the AVENTICS line. While the brand name will change, the Afag product portfolio will remain consistent, ensuring OEMs will continue to receive the high quality and support they currently enjoy. Customers will still be able to contact their existing representatives for ongoing assistance.

The legacy AVENTICS portfolio includes cylinders, valves, air preparation, and pressure technology. The newly incorporated Afag portfolio adds vibratory feeders, refilling devices, control units, linear and rotary axes, rotary modules, grippers, and more, further strengthening Emerson’s machine automation offering.

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