Hitachi Data Systems Signs New Partnerships to Address Public Safety and Video Security Opportunity in Australia


Hitachi-logoHitachi Data Systems (HDS) has formalised new agreements with Geutebruck to co-develop and deliver next-generation solutions, accelerate go-to-market strategies and open new doors in the fast-growth Australian public safety and security market.

According to the 2015 Physical Security Equipment & Services Report from independent research firm IHS, the Australian-New Zealand (ANZ) security market is now worth approximately $540 million, of which the Intelligent Video Surveillance (IVS) and Video Analytics market is a rapidly growing sub-segment.

Phil Teague, industry and alliances solutions director, HDS Australia and New Zealand (ANZ), said: “As Digital Transformation continues to take hold, the public safety and security market in Australia represents a significant opportunity for Hitachi and its solution-capable partner and alliance ecosystem. Combining powerful solutions like those from Hitachi Data Systems and Hitachi Insight Group with the solutions, skills and capabilities of our partners will help our customers to better manage risk, reduce costs and, most importantly, ensure the safety of people and assets.”

Anthony Brooks, CEO, Geutebruck Pacific said: “By partnering with HDS, we can offer our clients a powerful solution for video visualization and threat detection that is fully integrated with our video management platform. We also see the potential to transform our customers’ businesses beyond security surveillance requirements. By jointly leveraging our capabilities, we have the opportunity to support organizations undergoing digital transformation — from improving operational processes and enhancing customer experience to developing innovative business models.”

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About Hitachi Data Systems
Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help global organizations open new revenue streams, increase efficiencies, improve customer experience and ensure rapid time to market in the digital age. Only Hitachi Data Systems powers the digital enterprise by integrating the best information technology and operational technology from across the Hitachi family of companies. We combine this experience with Hitachi expertise in the internet of things to deliver the exceptional insights business and society need to transform and thrive. Visit us at

About Hitachi, Ltd.
Hitachi, Ltd., headquartered in Tokyo, Japan, delivers innovations that answer society’s challenges. The company’s consolidated revenues for fiscal 2016 (ended March 31, 2017) totaled 9,162.2 billion yen ($81.8 billion). The Hitachi Group is a global leader in the Social Innovation Business, and it has approximately 304,000 employees worldwide. Through collaborative creation, Hitachi is providing solutions to customers in a broad range of sectors, including Power / Energy, Industry / Distribution / Water, Urban Development, and Finance / Government & Public / Healthcare. For more information on Hitachi, please visit the company’s website at


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