Brief Look | Glimpse Australia Launches


The Glimpse Group has announced their newest operating hub Glimpse Australia. This follows the acquisition by Glimpse of Augmented Reality Investments Pty Ltd’s assets, an Australia-based company (“Auggd”) in August 2021.

Matthias Krampe, General Manager of Auggd under Glimpse commented, “We are thrilled to launch Glimpse Australia after Auggd joined Glimpse’s diverse and robust ecosystem of VR and AR companies. Australian clients now have the opportunity to leverage Glimpse’s technology solutions, and in turn, open the Australian enterprise market to Glimpse’s VR and AR subsidiary companies.”

Auggd’s existing operations and clients serve as the initial base of operations for Glimpse Australia. Current Australian client examples include Laing O’Rourke, ADCO, GPJ, PwC, and AV Jennings.

Lyron Bentovim, President & CEO of The Glimpse Group said: “The AEC market represents a significant strategic market opportunity for Glimpse. Auggd is well-positioned to capture an increasing share and drive the adoption of these novel technologies. We look forward to building out Glimpse’s AEC client pipeline together with Auggd in Australia and the rest of the globe.”

Mr. Bentovim continued: “Auggd has built a respected reputation in Australia with clients across industries that also include automotive, consumer goods and technology, sales and marketing, and education. We see tremendous growth potential in the Australian market and look forward to future partnerships.


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