Genetec unveils new go-to-market strategy in Australia & New Zealand


Genetec Inc. has announced a new go-to-market strategy for Australia and New Zealand which will see the company now engaging directly with its expanding network of Systems Integrators.

To support its new strategy, Genetec has already assumed responsibility for all aspects of its customer service program including Warranty and Returns; Advanced Replacement Program; Training; Customer Support Services; Pre-Sales & Post-Sales support; and Partner Programs. The company has also appointed key contact points for its System Integrators and engaged a third-party logistics company to deliver a seamless supply chain.

“We are committed to expanding our footprint across Australia and New Zealand and this is the optimal go-to-market strategy to ensure the most sustainable and resilient business for our partners and ourselves,” said George Moawad, Country Manager, ANZ at Genetec. “As the physical security market continues to mature, a direct relationship with Systems Integrators aligns us more closely, and together brings us closer to our users. This model will enable us to better understand the challenges our partners and users face, deliver better value, and ensure we can swiftly bring innovative and locally relevant solutions to the Australian and New Zealand markets.”

The Genetec Channel Partner Program has three levels : Certified, Elite & Unified Elite.  The Genetec team in Australia and New Zealand will be directly responsible for all aspects of certification, training, and ongoing education designed to enhance the expertise of our System Integrators.

“We’re looking forward to working directly with the Genetec team in the region,” said  Umberto Tosti, Managing Director of Genetec Unified Elite Channel Partner, Fortis Security. “Being able to directly update Genetec about our customers’ priorities, problems, and opportunities, as well as rapidly access up-to-date product training, will enable us to deliver even better outcomes.”


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