FUJIFILM Demonstrates Fully Immersive Experience at Integrate 2024

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FUJIFILM Australia’s Optical Devices Division, alongside its partner Igloo Vision, will unveil a fully immersive 360° booth experience at Integrate 2024.

The space was launched at InfoComm in Las Vegas in June and voted one of the ‘Top 5 booths to visit’ at the show. It then had its debut in Australia last week at EduTech 2024.

Interest in shared immersive spaces is at an all-time high, with companies worldwide finding they are a perfect way to share VR/XR/360 content.

Delivering this immersive space will be eight FP-Z6000 projectors, featuring FUJIFILM Z-Series’ rotating, folding lenses. With their 6000-lumen output and a 0.34–0.37 ultra-short throw ratio, the projectors will illuminate the space with content powered by software from Igloo Vision.

The space will also feature a fully immersive octophonic (8.1 channel) ambisonic sound system, thanks to Optimal Audio, TAG and QSYS.

“For years, shared immersive spaces were used almost exclusively for entertainment,” said FUJIFILM’s Simon Murphy. “Now organisations are finding that they create meaningful engagement among colleagues, customers, and students.”

Visitors stepping inside Fujifilm and Igloo Vision’s custom-built space will be enveloped in specifically curated content thanks to a lineup of incredible content partners, like Atmosphaeres, Blend Media, RapturousMedia, who will transport visitors to stunning locations around the world – swimming with whales, beautiful beaches and forests, the aroura borealis, and much more.

The content projected by the projectors, strategically and covertly installed behind walls and in ceilings, will focus on immersive spaces for:

  • Immersive classrooms; where students, teachers and researchers can benefit from immersive technology in several ways and for several applications.
  • Themed entertainment venues; such as family amusement facilities, museums, and theme parks.
  • Real estate; where immersive projections can offer comprehensive walkthroughs of properties under construction or in distant locations, aiding decision-making without the need for physical visits. These projections also allow potential buyers to visualise various design options within commercial and residential spaces.
  • Art galleries; where these projections can extend art beyond traditional frames, creating interactive exhibitions.
  • Aviation, military emergency services or other industries that utilise simulations and training, in which this technology can be used to create realistic scenarios.

Integrate 2024 will be held over August 21 – 23, 2024, in Sydney.

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